Where it differs from regular coaching is that with regular coaching, the coach often has no particular background in the business or industry of their client. They focus, as they should, on the issues and difficulties that are presented by the client and help the client find their own solutions. I do the same, but with the addition of having the shared history of starting company. Scaling an organization. Managing and developing staff. Dealing with the emergence of politics. High stakes negotiations. Etc. That common ground gives me the added ability to ask questions and offer suggestions that a generic coach would not be able to offer. The founder still drives the engagement. And the founder is still held accountable for developing and executing their strategies, but with insights from someone who has “been there and done that”.
Coaching is done via weekly phone or video calls. In addition to the weekly calls, clients have access to their coach via email in between calls for questions and issues that can’t wait. The coaching engagement starts with a 3 month minimum commitment to allow the relationship to get to the point where open and honest communication reaches a level where the coach can be truly effective. After the initial commitment, the engagement switches to month-to-month.